“Carbon has been talked about in such a negative way in farming for a long time, with farmers being told that livestock can only be bad for the environment.

“It is really exciting to be able to present them with an opportunity which will help their businesses, demonstrate they are having a positive impact and generate revenue at the same time.

“I see my job at Regenerate Outcomes as helping people understand what we do and the space we work in.”

As a farmer myself, I appreciate how often farmers feel attacked for contributing to environmental harm.

This is especially frustrating when there are so many farming practices delivering substantial environmental benefits which go unrewarded or ignored.

There are clear environmental and wider cultural benefits that come from farming livestock in the landscape which would be lost if this happened.

It motivates me to make the case and collect evidence to help farmers be recognised and rewarded for the good that they do.