Regenerate Outcomes collaborates with Woolkeepers

Regenerate Outcomes is proud to announce a new collaboration with Woolkeepers, a pioneering initiative committed to transforming the future for British wool growers by championing responsible, ethical farming and offering farmers fair, stable pricing beyond the volatility of traditional auction markets.

This collaboration marks an important step in advancing a more resilient and transparent future for British agriculture, combining Regenerate Outcomes’ farmer-led approach to soil health with Woolkeepers’ growing community of over 1,000 farmers committed to responsible land stewardship.

At its heart is a shared ambition: to make regenerative agriculture more accessible and financially viable for British wool growers and the brands who rely on them, in what can be a complex landscape.

Why should Regenerate Outcomes members join Woolkeepers?

  • Woolkeepers aims to secure fairer prices than conventional markets, typically up to five times the commodity price, fixed per kilogram, with premiums for organic and verified regenerative wool

  • A shorter, more farmer-focused supply chain meaning more of the final product value stays with the farmer and local community

  • Woolkeepers farmers are supported to produce higher-grade fleece

  • Be part of the first and only Responsible Wool Standard (RWS) certified farm group in the UK and Europe

By integrating these services into the Regenerate Outcomes network, the collaboration supports farmers not only in adopting regenerative practices, but in accessing the benefits that membership to Woolkeepers provide.

We can help growers build healthier soils, unlock new income streams, and strengthen the sustainability of the wool supply chain for generations to come.
— Tom Dillon, Regenerate Outcomes

“We are delighted to partner with Woolkeepers on this important step toward a more resilient future for British farming,” says Tom Dillon, Regenerate Outcomes Managing Director.

“Our mission has always been to make regenerative agriculture more accessible and financially rewarding for farmers. By combining our soil health expertise with Woolkeepers’ longstanding commitment to transparency and farmer wellbeing, we can help growers build healthier soils, unlock new income streams, and strengthen the sustainability of the wool supply chain for generations to come.”

As Woolkeepers continues to lead the way in responsible wool production, this collaboration further strengthens the integrity and transparency of the regenerative wool supply chain.

Together, Regenerate Outcomes and Woolkeepers are working to ensure that British wool not only meets the highest standards of quality and ethics but also plays a central role in building a more sustainable and economically resilient future for farming.


Regenerate Outcomes works with
farmers to grow profits

We provide one-to-one mentoring to help you cut costs and improve crop and livestock performance.

At the same time, we baseline and measure soil carbon at no upfront cost to generate carbon credits which you can retain or sell for additional income.

Find out more by downloading our Programme Handbook.

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